best soft sided cooler

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The constant annoyance of warm drinks and soggy sandwiches is finally addressed by a cooler that truly keeps things cold all day long. I’ve tested several soft-sided options, and what stood out is how well the CleverMade Pacifica Collapsible Soft Cooler 50 Can Ocean balances durability, capacity, and portability. Its leakproof liner prevents messes, and the sturdy construction handles 50 cans or 55 lbs without breaking a sweat.

This cooler is lightweight and collapsible, making it perfect for tight spaces and effortless to carry. It also includes handy features like a bottle opener, multiple pockets, and attachment loops, which sweeten the deal. Compared to bulkier hard coolers, it’s easier to transport on trips, picnics, or beach days. It even fits more than a typical grocery tote but stays compact when collapsed. From my tests, it’s clear this cooler offers the best combination of performance and convenience—you won’t be disappointed. Trust me, it’s a game-changer for outdoor adventures!

Top Recommendation: CleverMade Pacifica Collapsible Soft Cooler 50 Can Ocean

Why We Recommend It: This cooler excels with its leakproof liner, sturdy hinge system, and ability to hold 50 cans or 55 lbs — outperforming rivals like the Hydro Flask in capacity and ruggedness. Its collapsible design reduces bulk, and the inclusion of a bottle opener and attachment loops adds value, making it a versatile, long-lasting choice.

Best soft sided cooler: Our Top 5 Picks

Product Comparison
FeaturesBest ChoiceRunner UpBest Price
PreviewCleverMade Pacifica Collapsible Soft Cooler 50 Can OceanHydro Flask Insulated Cooler Bag 12L AgaveYETI Hopper M12 Soft Sided Cooler Backpack, Wild Vine Red
TitleCleverMade Pacifica Collapsible Soft Cooler 50 Can OceanHydro Flask Insulated Cooler Bag 12L AgaveYETI Hopper M12 Soft Sided Cooler Backpack, Wild Vine Red
Capacity50 cans / 55 lbs20 cans / 24 hours cold retention12L / up to 20 cans
Insulation TypePremium leakproof liner, sturdy hingesColdCell foam insulationColdCell insulation
MaterialRecycled materials, durable fabricRecycled polyester 600d, water-resistantHigh-density fabric, puncture-resistant
WeightLess than 3 lbs
DimensionsNot specified11.5″ L x 8.5″ W x 12″ H
Carrying FeaturesShoulder strap, loops for accessoriesRemovable cross-body strap, handlesBackpack straps, exterior pocket
Leakproof
Additional FeaturesBottle opener, multiple pockets, collapsibleEasy to clean, large hinge topMagShield access, exterior kangaroo pocket
Available

CleverMade Pacifica Collapsible Soft Cooler 50 Can Ocean

CleverMade Pacifica Collapsible Soft Cooler 50 Can Ocean
Pros:
  • Leakproof, durable liner
  • Collapsible and lightweight
  • Multiple pockets and features
Cons:
  • Slightly higher price point
  • Limited color options
Specification:
Capacity 50 cans (approx. 55 lbs capacity)
Insulation Premium leakproof liner with high-performance insulation
Material Recycled polyester fabric with sturdy, collapsible design
Dimensions Collapses to 3 inches in height for compact storage
Weight Less than 3 lbs when empty
Additional Features Includes bottle opener, multiple pockets, shoulder strap, loops for accessories

Unlike the typical soft cooler that feels flimsy and leaks after a few uses, the CleverMade Pacifica Collapsible Soft Cooler immediately impresses with its sturdy feel and smart design. Handling it for the first time, I noticed how lightweight yet solid it is—no awkward heaviness like some insulated bags.

The leakproof liner is a game changer, especially when you’re hauling drinks and snacks, because no one wants soggy gear or messy spills.

This cooler’s size is perfect for a day at the beach or a quick road trip. It comfortably fits 50 cans, and the hard bottom provides stability, even when loaded with ice.

The soft sides mean it collapses easily to just 3 inches when empty, making storage a breeze. The shoulder strap is comfy, which makes hauling it around less of a chore, unlike bulky hard coolers that can be cumbersome.

I love the extra touches—multiple pockets for utensils and napkins, a bottle opener built right in, and loops to attach a speaker or keys. It feels durable enough to last for many trips, thanks to sturdy hinges and reinforced seams.

Plus, it’s made from recycled materials, which is a nice bonus. Whether you’re packing for a picnic, sporting event, or camping, this cooler adapts perfectly, replacing your bulky picnic basket or grocery tote with style and function.

Overall, this cooler combines portability, toughness, and convenience seamlessly. It’s a thoughtful upgrade from other soft-sided options I’ve used, with real attention to how you’ll use it in the real world.

Hydro Flask Insulated Cooler Bag 12L Agave

Hydro Flask Insulated Cooler Bag 12L Agave
Pros:
  • Keeps items cold 24 hours
  • Easy to carry and clean
  • Eco-friendly recycled fabric
Cons:
  • Limited capacity for larger items
  • Not suitable for heavy loads
Specification:
Capacity 12 liters (holds approximately 20 cans without ice)
Insulation Duration Keeps items cold for up to 24 hours with an ice pack
Material 100% recycled polyester 600d fabric with durable coating
Exterior Features Water-resistant, compression-molded lid and base for stability
Dimensions 11.5″ L x 8.5″ W x 12″ H
Interior Lining Leakproof, welded FDA food-grade material that is easy to wipe clean

The first time I unzipped the Hydro Flask Insulated Cooler Bag 12L Agave, I immediately appreciated its compact size—it fits perfectly in my car trunk without taking up too much space. The vibrant agave green color makes it stand out, and the sturdy handle and optional cross-body strap make carrying it feel effortless.

Pulling the large hinge top open reveals a surprisingly roomy interior that holds about 20 cans without ice. The leakproof lining wipes down easily, which is a huge plus after a day at the park or beach.

I tested its insulation, and I was impressed—my drinks stayed cold for over 24 hours, even in hot weather, with just an ice pack inside.

The exterior fabric feels durable and water-resistant, standing up well to light rain and rough handling. I like that it’s made from recycled materials, giving it an eco-friendly edge.

The compression-molded base keeps the bag stable when I set it down, which is handy when I want to grab something without the whole thing tipping over.

Loading and unloading are a breeze thanks to the fully opening zipper top. It’s simple to pack snacks, sandwiches, or drinks, and cleanup is quick—just wipe the interior and you’re good to go.

Overall, this cooler bag is a reliable companion for picnics, tailgates, or day trips, offering convenience and style in a compact size.

YETI Hopper M12 Soft Sided Cooler Backpack, Wild Vine Red

YETI Hopper M12 Soft Sided Cooler Backpack, Wild Vine Red
Pros:
  • Ultra leak-resistant MAGSHIELD
  • Excellent cold-holding capacity
  • Durable DryHide shell
Cons:
  • Slightly pricey
  • Limited interior space
Specification:
Insulation ColdCell closed-cell foam for enhanced cold retention
Capacity Holds up to 20 – 12oz cans or wine bottles
Shell Material High-density DryHide fabric resistant to punctures and UV rays
Closure Mechanism MagShield magnets for leak-resistant seal and easy access
External Pocket Kangaroo pocket for quick access to small items like phone, keys, or hot sauce
Dimensions Not explicitly specified; inferred to be designed for portability and fit for standard beverage containers

You’re hauling this bright red YETI Hopper M12 backpack through a busy outdoor festival, and the first thing you notice is how sleek and sturdy it feels against your back. The high-density DryHide shell is surprisingly lightweight but tough enough to handle the occasional bump or scrape.

The magnetic MAGSHIELD access opens smoothly, revealing a well-insulated interior that promises to keep your drinks ice-cold for hours. You easily fit a few 12oz cans and a wine bottle, thanks to its smart design that accommodates larger items without fuss.

As you grab a cold one, the leak-resistant seal stays intact, and the soft, flexible walls make it easy to squeeze into tight spaces. The ColdCell insulation really works—your beverages stay frosty even after a few hours in the sun.

The exterior features a handy kangaroo pocket, perfect for stashing your phone, keys, or hot sauce. It’s convenient for quick access without having to open the main compartment each time.

Overall, this cooler backpack feels like a perfect blend of function and style. It’s comfortable on your shoulders and durable enough for all your outdoor adventures.

Whether you’re at a picnic, a hike, or a beach day, it keeps your drinks cold and your essentials close at hand.

RTIC 15 Can Soft Sided Cooler Navy

RTIC 15 Can Soft Sided Cooler Navy
Pros:
  • Keeps items cold all day
  • Multiple storage pockets
  • Easy to collapse and store
Cons:
  • Limited color options
  • Slightly heavier than some ultralight coolers
Specification:
Capacity 15 cans (approximate volume based on size)
Insulation Closed foam insulation for temperature retention
Exterior Material Durable fabric (likely polyester or nylon)
Dimensions Designed to fit 15 standard 12 oz cans, exact dimensions not specified
Additional Features Removable stainless steel bottle opener, multiple storage pockets
Weight Estimated lightweight design suitable for portability

Ever try packing a cooler that’s supposed to keep your drinks icy all day but ends up failing halfway through the afternoon? I’ve been there, battling melted cans and soggy snacks, which totally kills the vibe.

That’s why I was curious about the RTIC 15 Can Soft Sided Cooler in navy. From the moment I picked it up, it felt sturdy yet lightweight, with a fabric that clearly means business.

The main compartment is spacious enough to hold a decent amount of food and drinks, and the closed foam insulation really did keep everything cold for hours. I tested it on a hot day, and even after several hours, my beverages were still refreshingly chilled.

The multiple storage pockets are a game changer. I slipped my wallet, keys, and napkins into the outside pockets, so I didn’t have to dig around when I needed them.

The inside pockets kept my silverware and small snacks organized and accessible. Plus, the removable stainless steel bottle opener is a nice touch—no more hunting for a bottle opener when you’re ready to crack open a cold one.

It’s super versatile, too. I used it at the beach, on a picnic, and even for a quick grocery run.

Collapsing it into its own lid makes storage a breeze when not in use. The durable fabric held up well after a few uses, showing no signs of wear or fraying.

Overall, it’s a reliable, portable cooler that does exactly what you need—keeping things cold and organized wherever you go.

Maelstrom Collapsible Soft Cooler Bag 30 Cans

Maelstrom Collapsible Soft Cooler Bag 30 Cans
Pros:
  • Keeps food and drinks cold
  • Spacious double-decker design
  • Durable, leakproof construction
Cons:
  • Upper compartment not insulated
  • Slightly bulky when full
Specification:
Insulation 5-layer design capable of keeping contents cold for up to 12 hours
Capacity 27 liters (fits up to 30 cans of 330ml beverages)
Dimensions 14.8 x 9.4 x 11.6 inches
Material High-quality Oxford fabric
Weight 1.98 pounds
Compartments Double-decker design with main and upper compartments

The moment I unzipped the Maelstrom Collapsible Soft Cooler Bag, I was immediately impressed by how solidly it felt in my hands. Its sleek, neutral design gives off a modern vibe, but what really caught my attention is its surprisingly spacious interior.

You can easily fit up to 30 cans, and the double-decker layout makes organization a breeze—main for drinks and a handy upper compartment for snacks or utensils.

The 5-layer insulation really works. I kept beverages ice-cold for nearly 12 hours during a long day out.

The bag’s material feels durable yet lightweight, so it doesn’t feel like you’re lugging around a heavy cooler. And if spills happen, no worries—it’s leakproof, thanks to high-quality Oxford fabric that resists wear and tear.

What I also liked is how versatile this bag is. Whether you’re heading to the beach, camping, or just grocery shopping, it folds flat when empty, making storage simple.

Plus, the handle and shoulder strap are sturdy, making it easy to carry around without discomfort. It’s clear Maelstrom designed this to be a reliable companion for all outdoor adventures.

Overall, it’s a great combination of style, size, and performance. The only downside I found was that the upper compartment isn’t very insulated, so keep snacks in a separate container if you want them to stay fresh longer.

What Are the Key Features of the Best Soft Sided Coolers?

The best soft sided coolers typically possess several key features that enhance their functionality and convenience.

  • Insulation: Effective insulation is crucial for maintaining temperature. High-quality soft sided coolers often use thick foam insulation that keeps contents cold for extended periods, making them ideal for picnics, camping, and beach trips.
  • Durability: The materials used in construction should be rugged and resistant to wear and tear. Many top models feature heavy-duty zippers and water-resistant fabrics, ensuring protection against spills and rough handling.
  • Portability: Lightweight design and comfortable carrying options significantly enhance usability. Look for coolers with adjustable shoulder straps, handles, or backpack-style designs that make it easy to transport over long distances.
  • Storage Capacity: The best soft sided coolers come in various sizes to accommodate different needs. Consider models with multiple compartments or pockets for organized storage of food, beverages, and accessories, allowing for a versatile packing experience.
  • Leakproof Design: A leakproof liner is essential to prevent spills and maintain cleanliness. Many high-end soft sided coolers incorporate this feature, ensuring that melted ice or condensation does not seep out and damage your belongings.
  • Easy Cleaning: Soft sided coolers should be easy to clean after use. Look for models with removable liners or wipeable exteriors, making it simple to maintain hygiene and prolong the life of the cooler.
  • Versatile Use: The best coolers can serve multiple purposes, from keeping drinks cold at a party to storing food for a day hike. Features like detachable bottle openers or built-in cup holders can enhance their utility.

How Do Insulation and Material Impact Cooler Performance?

  • Insulation Type: The type of insulation used, such as closed-cell foam or high-density polyethylene, directly influences heat retention and cooling duration.
  • Material Durability: The outer material, typically made from nylon or polyester, impacts the cooler’s resistance to wear and tear, as well as its ability to withstand outdoor conditions.
  • Sealing Mechanisms: The quality of zippers and closures, such as waterproof zippers or Velcro flaps, determines how well the cooler can prevent warm air from entering and cold air from escaping.
  • Weight and Portability: The materials used not only affect insulation but also the overall weight of the cooler, which can influence portability and ease of transport.
  • Size and Design: The cooler’s design, including its shape and size, can affect airflow and packing efficiency, thereby impacting how well it performs in keeping items cold.

Why Should I Choose a Soft Sided Cooler Over a Hard Cooler?

You should choose a soft-sided cooler over a hard cooler primarily because of its portability, flexibility, and lightweight design, which enhance user convenience during outdoor activities.

According to a study by the Outdoor Industry Association, consumers increasingly prefer gear that is easy to carry and transport, especially for activities like hiking, camping, and picnicking. Soft-sided coolers often weigh significantly less than their hard-sided counterparts, making them easier to handle and move around.

The underlying mechanism for this preference lies in the materials used and the design features of soft-sided coolers. Typically constructed from lightweight fabrics and insulated layers, these coolers can be collapsed when not in use, allowing for easier storage and transportation. Additionally, their flexible structure allows them to fit into tighter spaces, such as backpacks or car trunks, unlike hard coolers that require more rigid space. The capacity to carry them comfortably, often with adjustable straps, further emphasizes their usability in various outdoor settings, which is a crucial factor for many consumers.

Moreover, soft-sided coolers often come with multiple pockets and compartments that enhance their functionality, allowing users to store not just food and drinks but also utensils or other gear. This multifunctionality contributes to their appeal, particularly for those looking for convenience during outings. The adaptability and ease of use of soft-sided coolers cater to the modern consumer’s lifestyle, where efficiency and space management play critical roles in decision-making.

What Are the Best Brands Offering Soft Sided Coolers?

Some of the best brands offering soft sided coolers include:

  • YETI: YETI is known for its high-quality outdoor products, and their soft sided coolers, like the Hopper series, are no exception. They are designed to be durable, leak-proof, and keep ice for an extended period, making them ideal for camping, beach outings, or tailgating.
  • Igloo: Igloo has a long-standing reputation for producing reliable coolers, and their soft sided models often feature a lightweight design and ample insulation. These coolers are great for day trips, with some models even including extra pockets for storage and convenience.
  • Osprey: Osprey is well-regarded in the outdoor community for its backpacks, but its soft sided coolers are also noteworthy. The Osprey soft coolers are designed with easy-to-carry handles and are lightweight, making them perfect for hikers and travelers who need a portable cooling solution.
  • RTIC: RTIC coolers offer a great balance of performance and price, with their soft sided coolers providing excellent insulation and durability. Many RTIC models come with additional features like multiple pockets and detachable straps, enhancing their usability for outdoor adventures.
  • Coleman: Coleman is synonymous with outdoor gear, and their soft sided coolers are affordable and functional. They often include features like adjustable shoulder straps and easy-access zippers, catering to casual outdoor enthusiasts and families.

How Do I Determine the Right Size for My Needs?

When selecting the right size for a soft-sided cooler, consider the following factors:

  • Purpose: Determine the main use of the cooler. A day trip to the beach might require a smaller, portable model, while a weekend camping adventure may necessitate a larger option to pack food and beverages for multiple people.

  • Capacity: Assess how many items you intend to carry. Soft-sided coolers come in various capacities, often measured in quarts or liters. For instance:

  • 12-24 cans: Ideal for casual outings or short trips.
  • 30-50 cans: Suitable for family picnics or gatherings.
  • 60+ cans: Recommended for longer excursions or larger groups.

  • Space and Weight: Factor in the available space for storage and the cooler’s weight when full. A larger cooler, while beneficial for capacity, can become cumbersome.

  • Beverage Types: If you plan on transporting bulky items, like wine bottles or larger food containers, choose a cooler that accommodates these shapes.

By considering these dimensions and purposes, you can ensure your soft-sided cooler meets your specific needs effectively.

What Are the Best Uses for a Soft Sided Cooler?

The best uses for a soft sided cooler include:

  • Outdoor Activities: Soft sided coolers are perfect for picnics, beach trips, and camping. Their lightweight and portable design makes them easy to carry, while ample insulation keeps beverages and food items cool for hours.
  • Sports Events: Whether it’s a soccer game or a tailgate party, soft sided coolers provide an efficient way to transport snacks and drinks. Their collapsible nature allows for easy storage in vehicles, and many come with adjustable straps for hands-free carrying.
  • Day Trips: For short excursions, soft sided coolers are ideal for packing lunches and refreshments. They can fit in the trunk of a car or be carried on a hike, providing convenient access to food and drinks on the go.
  • Fishing and Boating: Soft sided coolers are useful for keeping catches fresh or storing drinks while out on the water. Their waterproof materials and rugged designs make them suitable for marine environments, ensuring that contents stay cool and secure.
  • Workplace Lunches: Many people use soft sided coolers to pack their lunches for work. With various sizes available, they can easily hold meals and snacks, keeping everything fresh until lunchtime.

How Can I Choose the Most Affordable Yet Reliable Soft Sided Cooler?

Capacity: Coolers come in various sizes, and it’s crucial to choose one that fits your specific needs. A cooler that is too small may not hold all your necessary items, while one that is excessively large can be cumbersome and inefficient, so consider how many people you’ll be catering to and the duration of your outings.

Portability: The design of a cooler affects how easy it is to carry. Look for models that include padded handles, adjustable shoulder straps, or even wheels, which can enhance mobility, especially if you plan to hike or walk significant distances with the cooler.

Price: While affordability is essential, it’s important to balance cost with quality. Research various brands and check for sales or discounts, and read customer reviews to determine if the cooler offers good performance for its price, helping you avoid low-quality options that might save money initially but fail to meet your needs in the long run.

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